How to Write Irresistible Airbnb Titles (With Templates)

How to Write Irresistible Airbnb Titles With Templates

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Just like a headline sells a news story and a book title pulls you off the shelf, a catchy Airbnb title sells your listing before anyone even clicks.

You might wonder how to write a title that does justice to your vacation rental property in just a few words. Discover useful tips, formulas, and templates that will help you create Airbnb titles for your listings faster. The best titles often follow a formula and include a set of suggestive words you’ll find in this post.

As you create a new listing, writing a catchy Airbnb title will help your listing rank higher in the Airbnb search results and generate instant interest from potential guests. It is one of the most critical aspects when it comes to optimizing your Airbnb listing. It's just as important for the Airbnb algorithm as for guests.

How to Write Catchy Airbnb Titles?

Your Airbnb title needs to be attention-grabbing as it’s the first thing your guests will see in the search results! As it is the first thing guests see, it must catch their attention.

Your listing title should create an impression of a very sought-after rental that will meet all the expectations of your guests. It may take you a few shots to find the perfect title for your listing

Think short, but informative and detailed enough to promote your property’s best features – all that in only 50 characters.

Here are the top 8 best practices to help you come up with catchy Airbnb titles for your listings.

1. Create an Airbnb Title That Appeals to Your Audience

When composing a catchy Airbnb title for your listing, consider your typical guest. Why does this guest want to book your vacation rental? What will attract your target audience and draw their attention to your particular property?

It’s better to narrow down your focus rather than try to use your Airbnb titles to appeal to all users.

It is a good idea to include suggestive words to compose a great title. For example, the best Airbnb title to attract couples should contain words that promote love and romance. Titles such as ‘secluded resort for a perfect romantic getaway’ will attract those looking for a place for their romantic trip.

If you’re trying to cater to business travelers, use adjectives that appeal to business travelers. Use words such as ‘convenient,’ ‘modern,’ or ‘bright’ when describing your place.

2. Make the Most of the Character Limit

Airbnb allows up to 50 characters for an Airbnb listing title – use all 50! With every word, you give guests yet another reason to browse your listing. Mention your unique selling points and avoid irrelevant words.

Sometimes it can be difficult to keep your title short, especially when there are several features you want to include. This is where abbreviations and symbols come to the rescue.

3. Use Abbreviations and Symbols to Save Characters

Abbreviate common words to save space and create more informative titles. Here are some common Airbnb title abbreviations you can use:

• With →  w/
• Bedroom → BR
• Bathroom → BA
• Apartment → APT
• Air conditioning → AC
• Downtown → DT

Some Airbnb hosts recommend using symbols to convey information in Airbnb titles. Many of the best Airbnb names have symbols in them.

For example, using a heart symbol or emoji to say ‘heart of downtown’ can save you a few characters. Titles like these are sweet and eye-catching and will inspire potential guests to click on your listing.

To find relevant emojis and symbols use online emoji keyboards. Search for “emoji keyboard” on Google, select the most appropriate emoji, and paste it into your Airbnb listing title.

However, don’t overdo it to the point that potential guests don’t take your Airbnb title seriously.

4. Avoid Using Generic Words in Your Title

The best Airbnb names always include catchy words. Avoid using generic words and generic adjectives like ‘great,’ ‘nice,’ or ‘good.’ These words could describe just about any property on Airbnb. Instead, choose unique, illustrative, catchy words to describe your rental.

Opt for specific adjectives that best portray your property such as ‘spacious’ or ‘rustic.’ Here are some examples of catchy words you can include in your listing titles:

• Luxury
• Insta-worthy
• Eclectic
• Rare
• Green
• Glamorous
• Renovated
• Secluded
• Peaceful
• Contemporary
• Hidden Gem
• Oasis
• Resort
• Couple’s Getaway

5. Don’t Use All Capital Letters

Using all capital letters is akin to shouting on the internet. There’s no need to use all caps in your Airbnb title to write a catchy one. Instead of attracting more attention, all-caps titles are more likely to deter people from booking your rental.

Also, listing titles written in all capital letters creates an impression that they are of low quality or a potential scam. Use a title/sentence case and avoid all caps when composing your Airbnb titles.

6. Highlight the Best Features

A good, captivating Airbnb title should include the listing’s best features. If you’re not sure what to point out, read a few positive reviews. This will help you identify what guests like the most about your rental – what is its best feature.

Highlight specific amenities to attract more attention to your vacation rental with the title. Include things like free parking for guests, Netflix, a swimming pool/hot tub area, free WiFi, etc.

If you offer discounts or promotions, mention these special offers in the title of your Airbnb listings as well. Good deals always attract more attention, especially when it comes to free parking or free WiFi.

Adjust your title to target guests who are traveling for a specific event in the area. For instance, if there’s a music festival taking place near your vacation rental, mention this info in your title. This way you will draw more attention to your rental and target a more specific audience.

7. Emphasize Property Upgrades

If you have made upgrades that gave your rental property a competitive edge, consider mentioning them in your title. You can add a preview word like ‘luxury’ and then explain what this means in your listing description.

Preview words will inspire potential guests to read more about how the upgrades can help improve their experience at your rental. This will result in an increased number of bookings.

8. Mention a Nearby Landmark

Instead of mentioning the city or neighborhood, state your location by mentioning a nearby central location landmark. Most travelers choose properties that make sightseeing as convenient as possible. They choose rentals that allow them to follow their travel plan most efficiently.

By describing your location with the use of a nearby landmark, you can let people know that your property delivers convenience.

For example, mention the metro stop located near your vacation rental or the popular tourist attraction within walking distance. This will draw attention to your property and make your listing stand out.

Top Listing Title Examples [Explanation and Analysis]

Here’s a more in-depth explanation of why these particular title examples will attract more guests.

Title #1 Rustic Private Cottage w/ King Bed + Oceanside View

Explanation: This is a good example of a catchy title that is intended to attract travelers looking for a more specific rental. Rustic private cottage gives an idea of the location of the property and the vintage, homey vibe it offers. This title highlights the property’s unique selling point.

When this is combined with the oceanside view, you can almost visualize the idyllic scenery without looking at photos.

Mentioning the top feature, a king-sized bed, makes the cottage even more appealing. This feature also promotes comfort and relaxation and promises a good night’s sleep.

Title #2 Spacious 4 BR Near Eiffel Tower – 7 Min Walk

Explanation: This title is pretty straightforward and promotes the convenience of the location by emphasizing the distance from a popular landmark.

Mentioning the nearby landmark will attract the attention of travelers looking for a place in the downtown area. This location will make it easier for them to complete their sightseeing plans without losing time.

Title #3  Luxury Beach House Perfect for Romantic Weekend Getaway

Explanation: This title example is composed in a way that grabs the attention of a specific audience. It highlights the property’s unique features and unique amenities.

The specific audience, in this situation, is couples looking for a luxurious, romantic place on the beach for their getaway. Guests are more likely to click to view the property since, with this title, it will stand out among other properties. Not all users are looking for the same unique features and by being clear about the type of property, you avoid unsatisfied guests.

Title #4 Enjoy Sunsets at Fully Equipped 2BR Condo at the Beach

Explanation: This example will instantly draw the attention of travelers to the property.

The selling point—watching sunsets—takes this rental to a whole new level. You get all the crucial info about the property itself, its location, and its plus feature—enjoying the sunsets. Who could resist this?

How to Prompt ChatGPT and Other AI Tools for Perfect Airbnb Titles

AI models such as ChatGPT, Gemini, or Claude can really help you nail your listing title—even if you’re short on ideas.

To get the best results from any AI model, you need to be very specific in your prompt and include as many relevant details as possible.

If you’re creating a full listing description, start with the “About” section first. Describe your property clearly, and make sure to highlight its most marketable features.

Follow these steps when writing your prompt:

1. Share your property details

Write out all the property details—usually the same things you’d include in your listing description. If you already have one, you can simply paste it into your prompt. Include details such as:

• Location: nearby attractions, neighborhood
• Type of property
• Number of bedrooms/bathrooms
• Key features: balcony, ocean view, king bed, rooftop pool

2. Highlight your 3-5 top-selling points

Not all listing details are equal. Think about why someone would book with you. Is it a great view, hot tub, proximity to attractions, free parking? For the AI to understand your strongest features, you need to highlight clearly 3–5 that set your property apart.

3. Explain who your target guests are

Are you appealing to couples, business travelers, international visitors, families, remote workers, or luxury seekers? Or is it a mix? This helps determine the tone and style of the title.

4. Limit title length to 50 characters

Airbnb titles have a 50-character limit, so make sure the AI takes this into account.

5. Ask for multiple variations

Request 10 different title options, and you could mention again which property features AI should focus on, so you don't get irrelevant combinations as results.

Then, you can either pick the best result, combine elements from these titles, or keep prompting the AI until you refine the results and land on your perfect listing title.

Bonus tip: Share examples from competitors so the AI can generate a title that stands out, or include titles you love from listings with strong reviews to guide your style. You can also include the formulas we laid out next.

Proven Formulas for the Best Airbnb Titles & Airbnb Title Examples

These four formulas for writing some of the Airbnb listing titles will help you draw attention to your listing. You can also add these formulas to your AI prompt.

Formula 1: [Adjective] [Property Type] w/ [Top Features]

Title example 1: Rustic Private Cottage w/ King Bed + Oceanside View

Formula 2: [Adjective] [Property Type] Near [Landmark] – [Distance]

Title example 2: Spacious 4 BR Near Eiffel Tower – 7 Min Walk

Formula 3: [Adjective] [Property Type] Perfect for [Experience Type]

Title example 3: Luxury Beach House Perfect for Romantic Weekend Getaway

Formula 4: Enjoy [Selling Point] at [Adjective]  [Property Type] in/at [Location]

Title example 4: Enjoy Sunsets at Fully Equipped 2BR Condo at the Beach

Takeaway

While there is no such thing as a perfect title, these formulas can help you stand out. Rely on these validated formulas to make sure that your Airbnb title is catchy and captivating.

Though, don’t overlook the fact that it must deliver clear, value-added information as well.

These tips will help you compose a memorable Airbnb title that lands five times more bookings. A catchy title will inspire more people to click on your listing to check your property. This way you’ll get a higher click-through rate. And, the more people look at your listing, the higher the conversion rate!

Automate Your Vacation Rental Business

If you are managing several Airbnb properties, think about investing in vacation rental management software to automate your business.

With such software, you can focus on the “finer details” of your Airbnb business like creating captivating Airbnb titles, optimizing listing descriptions, taking quality photos, etc.

Check out iGMS vacation rental software, which will help you automate most of your repetitive daily tasks like keeping the calendar up to date or scheduling cleaners.